I decided to use an image, out of my current practice. I wanted to choose something that people could relate too and had meaning. The following image was actuelly unplanned and taken whilst taking a series of photos at the event of a freinds.
I chose to use instagram and gain to try and gain followers. and following art establishments and art and photograhy people who the i think the image would appeal to also adding a caption.
Ill do a futture blog updating the likes and followers. as I try and get the image too spread.
A Marketing Plan
I believe that I have a great weakness within this area, and I feel this is something that I very much need too work on over the next coming weeks and aim, in improving more within this in the 2018 as the my current practice, the motorsport season has finished so the progression of the website over the winter and preparing for the season.
I did have a previous website, but shut it down for financial reasons and to prepare a new website.
I plan to make the new website on word press with the capabilities of having the ability to for customers to purchase images online for publication use. Allowing the the client to have immediate access to the images. Also having a printer available to do professional prints. Selling prints too the public could also be a possibility.
The motorsport media industry is highly competitive, and there are very photographers that make a full time living. In addition, there are photographers disappearing on a yearly basis. of all the good friends I have made since shooting the sport in 2009, out of my five good friends there is only two of us left and only covered 3 events to the competitive nature of the sport.
As far as marketing, myself and getting my name out there I believe that this is imperative, I do believe this has been a big weakness of mine. Having previously created a website I believe that I didn’t advertise enough. I must admit that a lot advertising in the industry that I am involved in, is word or mouth. And I believe that that I need to approach and talk too more people.
MA Photography Business plan
Aiming to create a story through the photographs, but also to provide newsworthy images to be used in race reports and special articles. I provide images required by sponsors, Although My photographs are aimed at the motorsport editorial publications. Images and framed are available for the Public.
- Pre-race Images: Circuit atmosphere shots of the circuit and landscape images. If the arrival is at a hotel images of this will be included. When working at the circuit pre-race I hope to include images of the circuit being set up, with the arrival of the general public. This includes signage being set up, motor homes and team buildings being built. In Addition pre-race images will include driver briefings (if access is given) and car and driver weigh in. There will be a racetrack walk where the driver will walk the track with engineers, where car set up and track elevation as well as other complicated issues are discussed. All this being very typical of a race weekend and leading to a wealth of photographic opportunities.
- Free Practice and Qualification: My aim is to cover most coverage, if not all, from inside the garage. There I will produce images of the driver in preparation with the car and working with engineers, also producing images of post qualification and engineer meetings.
- Race: To produce images of all aspects of the race
The Photographs will be aimed prominently aimed to motorsport media publications. But as previously stated also prints will be available to the general Public.
During this weeks first challenge I included photos that involve my home life. Including items that I see every day that one that relates to my current practice.
My Work has been on display in the garage waiting room for 2 days now and there has been an interesting response, all the staff love the images and i have got many interesting questions the commets box is empty thus far but i will hint for them to fill it up. The boss aprroached me and asked me took take some more images of him racing so some more work there. i have always done images for him in the past. Ironically without a press pass as being a club meeting the publication i work for does not cover meetings that small. but its not a problem back to the days when i was just a fan. thats where it all started.
Ok so this week end is going to be challenging and iv put my self under alot of pressure to acheive what I would like, iv trawled through many images, to try and inspire myself i just hope that some of as sunk in. I hope it doesnt rain, but rain can produce interesting images. Brands hatch is my favourite circuit in the UK and in my opinion the most picturesque. lets hope I prove this to be the case.
Unfortuatly my rather ambitious plans to print images and have them at brands hatch race circuit for a race event was somewhat thwarted, the circuit owners said for commercial reasons that this would not be possible. I thought this maybe the case so I to rely on my second plan. i know the owner of a car garage in Hitchin and although wall space is not availible he has agreed to have my images on display. i have decided on two seperate (as shown in my scrap book video) wallets containing a total of 30 images these will be open and placed within waiting room with a notice of what they are and who has taken them so the genral public can flick through them. the garage does run a racing car, and i think its an approrite place to show what i would call not a traditional exhibition. a little dissapointed i would rather have the images on display rather than have the Public have to make the effort to see them but i have left a commets box and will be interested to see. A waiting room is a boring place lets see if they take an interest.